For the first time, M&M’s is using its Super Bowl commercial to introduce a new product: M&M’s Chocolate Bars.
Following a teaser video revealing that Christina Applegate would appear in its Big Game ad this year, the Mars brand has now pre-released the final, 30-second ad that will be aired during the first commercial break after the kickoff.
The ad, from BBDO New York (below), shows Applegate growing increasingly agitated during a drive home from the grocery store, as she’s distracted by the squabbling of her (initially unseen) backseat passengers.
threatens to either tear them apart or eat them alive, the troublemakers — who turn out to be animated spokescandies Red, Yellow and Orange, stuck together inside a M&M'S Chocolate Bar
— opt for the former.
The Mars brand announced the upcoming launch of the M&M’s Chocolate Bars last September. Now in stores, the bars — which have M&M’s minis embedded throughout — come in milk chocolate, peanut, crispy, almond, and crispy mint flavors.
M&M's brand director Allison Miazga-Bedrick calls the extension “one of the most notable innovations in our brand's history."
M&M’s also announced last fall that it will launch Hazelnut Spread Chocolate Candies this April.