It's estimated that in 2019, consumers will collectively will spend nearly $15 billion -- about $81 per person -- preparing for their Super Bowl parties. Ideas will come from a variety of sources, including searches on Pinterest and Google.
A recent survey found that 80% of consumers planning a party for this year’s game between the Los Angeles Rams and New England Patriots said they will use Pinterest to get ideas on everything from food to decor.
In fact, non-alcoholic mocktails are in vogue, with searches up 736% year-over-year (YoY). Pinterest is filled with a variety mocktail drink recipes and food options.
Google on Tuesday released a list of top foods for 2019 that Americans have searched for in the past week to prepare for the Super Bowl.
Many states stick to the classic appetizers like chicken wings, jalapeno poppers, nachos, and dips. Some people are looking for the unusual. For instance, fans in New Mexico searched for pea and peppercorn mash.
Top dishes range from “cake” in Wyoming to “chocolate peanut butter cake” in Delaware to “White chicken chili” in Alabama.
It’s not only about searches and food. Most people will watch the game via broadcast TV, according to 2,800 respondents participating in a survey between Jan. 22 and Jan. 25, 2019, published by PCMag and Sports Illustrated.
The results show most people will watch the game on a TV, while 15% of viewers plan to stream the game. That number jumps to 33% when it comes to 18- to-24-year-olds. One-third of streamers will use a Roku device, the most popular platform in the poll.
Aside from the game and the parties, ads have been a focus of the game. Toluna, which provides digital consumer insights, completed a survey focused on this year’s Super Bowl ads and game.
Toluna surveyed 1,036 Americans to understand their favorite advertisements and brands, as well as the reason why people tune in each year. Of those surveyed, nearly 60% watch the big game and nearly 24% watch a portion of the game.
About 41.5% cite the game itself as their favorite part, followed by advertisements at 31% and the halftime show at 27.5%. Some 58.11% believe Super Bowl ads are effective.
The data shows that 35% of those surveyed say Budweiser consistently delivers the best ads. Those watching the game typically watch it with family, at 54.73%, followed by watching with friends at about 28% and watching alone at 17%.