Oh, It's OH-Bin

Diageo single malt Scotch brand Oban has launched a campaign with Jack Falahee, star of the ABC series "How To Get Away With Murder."

One objective of the campaign is to clear up any confusion about the pronunciation of the brand's name, which is easy to mispronounce because it sounds quite different from the way it is spelled. 

As Falahee notes in one spot, “It’s pronounced OH-Bin.” 

He also spends a bit of time noting how many people have mangled the pronunciation his name over the years. (It rhymes with Galilee.)

The release of the campaign is tied to International Scotch Day on Feb. 8.



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