MeringCarson (MC) is appointing Mark Taylor as chief creative officer succeeding Greg Carson, one of the agency's namesake founders who recently became partner/CCO at Crown & Greyhound, a digital brand agency.
Carson and Dave Mering first invested in Crown & Greyhound in 2015, with the idea that Carson would eventually take on a leadership role in that business. But due to the constraints of being CCO at MeringCarson and the agency’s growth, the shift didn’t happen as quickly as expected, says an agency representative.
Mering remains a partner and shareholder in both agencies.
Carson's replacement is a highly-regarded multi-award winning creative director, who has spent most of his career at Crispin, Porter + Bogusky (CPB) where he was responsible for creating MINI Cooper’s “Let’s Motor” and the Ikea “Lamp” spot. For Burger King, he is credited with the reincarnation of the “King,” and introducing “Subservient Chicken."
Taylor most recently ran his own firm, Mark Taylor, LLC where he worked with shops including BBDO, David&Goliath, Digitas, Doner, FCB, Leo Burnett, and others. He’s helped his agency clients develop new campaigns and business pitches for a litany of blue chip brands (Ford, Miller Lite and Taco Bell among them.
Earlier in his career, Taylor worked at Energy BBDO, Fallon, and GSD&M in Austin.
“Mark stood apart from other candidates because he lined up with our intention to expand our client roster and footprint in the U.S.," says Mering. "We believe Mark’s work across multiple categories will attract marketers in key growth areas and that he will expand our profile outside of the California market."