Nearly two years after acquiring independent agency trading desk Accordant, Dentsu Aegis Network (DAN) is ready to lean back into that brand again.
While Accordant has continued to operate as a freestanding offering to pre-existing and new clients independent of the rest of DAN, founders Art Muldoon and Matt Greitzer have increasingly spent most of the past two years focusing more on their broader role as co-CEOs of Amnet, the programmatic technology and data division of DAN that services its other client-facing agencies.
While Muldoon and Greitzer aren’t stepping away from Accordant, they have restructured their operations to put the next generation of leaders in place, naming Garret Vreeland president of Accordant, and promoting two key players -- Javan Rice to senior vice president-client results and Michael Baumgaertner to senior vice president-strategy and operations.
Rice and Baumgaertner were vice presidents of Accordant, and report to Vreeland, who previously was chief revenue officer.
In a related move, Muldoon and Greitzer promoted several Amnet executives, including:
Christina Mohebbi, who becomes managing director, and Akash Jairath to chief data products Officer for Amnet Group US.
Stephanie Landrum succeeds Mohebbi as senior vice president-client results, and Jake Sroczynski moves to senior vice president-data strategy from vice president-analytics, the same role Jairath previously had.
The new structure accomplishes two things, according to Muldoon and Greitzer.
First, it grooms a second generation of senior managers in both Accordant and Amnet. Secondly, it signals that Accordant is ready for a little more independent business.