Garden Fresh Corporation is appointing LO:LA as AOR with a remit to refresh the branding and marketing for the company's two national chains, Sweet Tomatoes and Souplantation.
The
appointment was made without a formal review.
New creative will be the same across both chains and debut in-store and in-market, via digital, social, and print at all 97 locations across nine
states. The creative will highlight convenience, value, "guiltless indulgence" and the ability to customize each customers’ hand-picked dining experience.