Commentary

Alert! Feedback To Your Email Campaign Is Close At Hand

Have you ever wanted to embed feedback in your email strategy? Of course, you have. Well, it seems the Dutch have already found a way to do it. It’s called Close Alert and it is really popular in Holland.

At Wednesday’s “Insider’s Guide to Email Automation” session at MediaPost’s Email Insider Summit Europe, Leonie Bakker, Manager Marketing Automation at New Skool Media, was talking about learning from customers and getting reaction to email campaigns.

“I take the time to read and monitor our emails. We have Close Alert,” she said. “I use it a lot to really get to know what my message does to my audience. You can learn so many small things about your audiences.”

Moderator Kath Pay, CEO & Founder of Holistic Email Marketing, called it a “Dutch solution. It’s really popular in Holland. In the UK, TfL (Transport for London) has started using it. It’s a smiley, happy face type of thing.”

Hans Groen, Manager Email Marketing & Marketing Automation at KPN, a Dutch landline and mobile telecommunications company, based in Rotterdam, Netherlands, said his company uses Close Alert as well. 

“It is helpful for getting to know your customers with direct feedback within two minutes of sending out a campaign. You might see something like, ‘Whoa, it’s not working on this device.’” It’s easy to then make changes.”

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