Auto-Owners Insurance Appoints Its First AOR

Auto-Owners Insurance has appointed David&Goliath (D&G) as creative AOR without a formal review. This is the company's first AOR relationship, though it has previously worked with several smaller agencies, including Harvest Creative Services. 

This review is part of the insurance company's search to take the "brand to the next level," says Valorie McNeal, Director, Marketing & Sales at Auto-Owners. 

D&G was brought on as a strategic and creative partner to help Auto-Owners define and develop its brand positioning, with the ultimate goal of creating an integrated brand anthem and campaign including TV, radio, OOH, print, digital and social.

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