Nashville-based Back Yard Burgers has appointed LRXD agency of record. The QSR company has 50 locations.
The Denver agency won the account after a competitive pitch. The remit includes positioning, branding, developing an integrated marketing plan, media planning and buying, developing a social media/digital strategy and creative campaign development.
While the chain worked with several agencies in recent years on a piecemeal basis, LRXD will be its first AOR. Two years ago, BYB was purchased by private equity firm Axum Capital.
The agency’s first work is expected to debut in the second quarter of 2019.