• by Richard Whitman , Columnist, February 28, 2019

Omnicom commerce agency Integer has just kicked off a new retail experience design consultancy call Sky Bench.

The day-to-day operation will be overseen by Kevin Paul, senior vice president, director of store environments at Integer and now, Sky Bench practice lead.

Ellen Cook, Integer Group Dallas and Los Angeles president serves as Sky Bench advisor.

The Sky Bench offering includes new store concept development, store fleet modernization, store-within-store build-outs, pop-ups, shopper journey tracking and other capabilities.

“Every retailer’s future growth strategy relies on simultaneously developing its online and offline channels,” says Cook. “However, the majority of retail design firms today focus only on one side.”

Sky Bench will focus on both, she adds.