The new Samsung S10 phone will give users a chance to use Samsung’s Bixby Vision feature to do selfie skin analysis, working with Finnish beauty tech company Revieve

Bixby is Samsung’s  virtual assistant, but with a video component that can ID objects.

Bixby has sometimes been rudely dismissed by the public and in tech circles -- so it might benefit from a showcase talent like skin analysis. 

Coming soon, Revieve and Samsung plan to add product recommendations, which will give those brands a unique smartphone tie to their potential customers. 

The feature is launching first to Samsung customers in the U.S. and South Korea.

The skin analysis Bixby Vision will offer is powered by Revieve’s “best in class selfie skin-analysis solution,” according to the beauty tech company. 

“Being able to see our technology natively integrated into Samsung’s premium smartphone is a significant milestone for us," says Sampo Parkkinen, Revieve’s CEO. The company, though based in Finland, also has offices in Chicago. 

The explosion of online shopping has touched the beauty industry, but not as much as it could, according to Miikka Mäkiö,  Revieve’s vice president of strategic partnerships.  “What is pretty striking is that not many brands or retailers offer much more than the traditional product catalog experience online -- not really the personalization that we get by walking into a physical store.” Mäkiöwrote on a company blog. 

Artificial intelligence selfie skin care programs are already catching on in other places. According to the beauty website Glossy, some cosmetic and beauty companies displayed their AI wares at the SXSW show in Austin. 

A month ago, cosmetic giant L’Oréal launched its own digital skin diagnostic, basing its AI on a catalog of over 6,000 images compiled over 15 years. L’Oréal’s Skin Aging Atlas uses photos of 4,000 men and women between the ages of 20 and 80 to predict a person’s future aging situation. L’Oréal last year acquired AR beauty company ModiFace.