Innovid Taps Markus As CCO, Whittingham To Lead EMEA Region

The video advertising platform Innovid has added two top executives to its ranks.

The company has named Ken Markus chief client officer. He is charged with expanding and supporting the company’s roster of clients. 

In addition, the company named Seamus Whittingham managing director for the EMEA region, based in London. Along with Whittingham’s appointment, the company announced plans to open an office in Tokyo.

Markus had been senior vice president, global operations and client services at Innovid. In addition to his promotion, the company promoted Tom Hartman to vice president, global brand partnerships, and hired Bruce Budkofsky as regional vice president, agency sales for the Eastern region.

Whittingham is joining Innovid from the digital marketing company IgnitionOne, where he was managing director.

The company is expanding after raising $30 million in a new funding round led by Goldman Sachs earlier this year.

With video advertising poised to grow even further in 2019, Innovid is eyeing new markets, while expanding its sales and client operations to build out its existing markets.




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