At the same time, legacy media -- including TV networks and other platforms — can only ponder about their current media system -- and what keeps stuff safe.
Lots of blame is focused on the Facebook Live area regarding the tragedy in New Zealand, where 50 people were killed in an attack on a mosque last Friday. The shooter was live streaming his attack for 17 minutes.
Two days later, on Sunday, Facebook said it removed 1.5 million videos within 24 hours of the shooting, including many that had to be pulled while they were being uploaded. l
YouTube and Twitter also removed the videos. Reddit banned several pages devoted to gore and death videos. LiveLeak, a notorious site for hosting videos of graphic violence, refused to allow the New Zealand footage.
There are still estimated to be 1 million or more copies of that attack -- or edited pieces -- floating around the internet.
Blame the open social-media platform, where the best of live video has been positioned as a premium for modern digital media consumers. Now add in the hard reality of live social media video also being a big curse.
New Zealand business groups are now calling for a ban on advertising on Facebook.
Facebook has rules about this kind of content. However, in real-time, video can move quickly and multiply -- virtually impossible to deal with no matter how many “monitors” or AI-algorithms are around to police things.
Now think of legacy media platforms.
Imagine if traditional TV networks allowed the average TV viewer to go down to their local TV station affiliate to produce and program their own five-minute live program, with no editing or oversight by any TV station executive.
Think about TV stations monitoring a live TV high-speed car chase, knowing the end result might end violently.
Yes, some stuff slip does slip through the cracks on TV:
A violent ending of a high-speed car chase; a quick nipple (Janet Jackson during the live Super Bowl); or some profanity during live music award shows (from many). Now with TV networks doing variations of live TV delay -- of a few seconds or so -- many iffy or worse content situations can be stopped.
Social media? There is virtually no curation, editing or oversight prior to publication. And that’s the rub.
A social media question still exists: Do Facebook and other social media platforms operate like a news organizations? No? OK. Here’s all the reality you can stand. Unscripted.