Wild Bill’s Olde Fashioned Soda Pop Company has appointed Big Block as the company's first-ever creative agency of record as it seeks to step up its image in the competitive beverage sector.
As a strategic and creative partner, Big Block will revamp Wild Bill’s presence in multiple phases. First up, Big Block will introduce a new website that’s cohesive with Wild Bill’s refreshed social media profiles. These digital communities will feature a variety of new video assets, produced by the agency and its own in-house production division.
Next, Big Block will expand Wild Bill's presence at events, currently topping more than 500 per year, with a strong fan-base around veterans and the military community.
“We will now leverage this network to reach new communities, such as eSports,” explains Joe DiMuro, Chief Growth Officer, Big Block. He adds that the company will continue to focus on the brand's collectible mugs to spread its message via word-of-mouth.