Litmus, an email marketing and analytics firm, has announced several recent additions to its leadership team, including one C-level executive and one new board member.
The company is trying to “expand the breadth and depth of the expertise on our team" as it competes in the growing email support market, states CEO Erik Nierenberg.
The new board member is Stacey Epstein, the president of Zinc, a company recently acquired by ServiceMax. Prior to Zinc, Epstein served as CMO at ServiceMax.
The executive appointments include the following:
David Rich, formerly of Adobe, has been appointed CMO. Cynthia Price is now vice president of marketing, reporting to Rich. Previously, she held president of marketing positions with Emma.
Greg Ruh has been named head of global enterprise sales. He is a veteran of Salesforce and IBM. Rich Yu will now serve senior vice president of product. Yu was the vice president of product at Marketo, an Adobe company, and he has been part of the executive team at Model N.
Praveen Sharma has been appointed to the newly created title of director of information security and data privacy. Previously, she worked in security and technology leadership roles for Philips Healthcare and the IT Cyber Innovations group. She also worked on cyber infrastructure for the Department of Defense and Department of Homeland Security while serving at the MIT Lincoln Laboratory.
Alice Lihas won the title of principal email engineer. Previously, she worked as Shutterstock’s email developer, and at the start of her career served at Epsilon.
Nierenberg notes that the company has for 18 months focused on “releasing enterprise workflow integrations with Oracle, Salesforce Marketing Cloud, Marketo, Slack, and Asana along with building deeper engagement analytics, advanced spam testing, and Litmus Proof.”
The latter tool facilitates collaboration and productivity across the email creation lifecycle, he adds.