Audi Teams With Marvel Studios For 'Avengers: Endgame'

Captain Marvel is back to help the Avengers battle for the fate of the universe. But first, she’s got to get debriefed in what she missed, from fads to food to tech, including the fully electric Audi e-tron SUV. 

The humorous two-minute-and-25-second  digital short, “The Debriefing,” posted April 18 on YouTube, has already been viewed more than 1.2 million times. It features a government agent telling actress Brie Larson as Captain Marvel about what's been happening in the 21st century. In her efforts to embrace the future, Captain Marvel is introduced to the all-new Audi e-tron SUV and takes it for a spin. One caution the agent notes: “Speed limits are still a thing.”

Tony Stark/Iron Man (Robert Downey Jr.) trades his Audi R8 for the all-electric Audi e-tron GT concept in "Avengers: Endgame,” which debuts in theaters April 26. The automaker is sponsoring the world premiere of the movie. The film also features the Audi e-tron Sportback concept.



Audi has worked with Marvel for over a decade, showcasing the brand's tech evolution alongside the universe’s greatest superheroes -- first with the Iron Man film franchise, and then expanding to Spider-Man, Ant-Man, Captain America and the Avengers. 

“Since Tony Stark introduced the world to the iconic Audi R8 in 2008, Marvel fans have really embraced the brand,” states Loren Angelo, vice president of marketing, Audi of America. “[We] expect an equally strong fan reaction to Tony Stark’s new supercar, the all-electric Audi e-tron GT concept."

2 comments about "Audi Teams With Marvel Studios For 'Avengers: Endgame'".
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  1. Artie White from Zoom Media Corp, April 22, 2019 at 11:40 a.m.

    Is there any evidence to back up the statement that "Marvel fans have really embraced the brand" since 2008?

  2. Tanya Gazdik from MediaPost replied, April 22, 2019 at 3:19 p.m.

    Hi Artie--I've asked Audi if they can quantify that statement, stay tuned. Thanks for reading. Tanya

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