• by Joe Mandese  @mp_joemandese, May 13, 2019

MALAGA, SPAIN -- Hola. I’m on assignment this week covering the I-COM Global Data Summit here, so keep an eye out over the next several days for some real-time coverage of presentations, roundtables and hackathons as some of the world’s top marketers and marketing data scientists discuss the “race to the direct customer relationship.”

The public portion of the summit’s agenda will kick off this afternoon with a series of roundtables exploring a range of deep dives, such as blockchain, behavioral science, the role of agencies, and data protection and ethics.

The day will cap off with presentations of the finalists from I-COM’s Data Startup Challenge, followed by a “jam session” of top marketers and data and research analysts.