• by Colin Kirkland , Yesterday

Alongside automated detection and enforcement tools, Meta is giving advertisers more power in reporting brand misuse and violations via updates to the tech giant’s Brand Rights Protection system.  

The company says that last year it used automated detection, content review systems, and expert collaborations to remove 157 million pieces of ad content across Facebook and Instagram that violated Meta’s Fraud, Scam, and Deceptive Practices or Unacceptable Business Practices. 

Brand Rights Protection is designed to give businesses more direct control over the misuse of their brand across ads and organic content on Facebook and Instagram, “such as intellectual property infringement and business impersonation,” according to Meta.

Following initial testing, businesses enrolled in Brand Rights Protection are now able to access a new “Other” violation type on the ads tab in order to report suspected scam ads.

This includes “ads that promote products, services, schemes or offers using deceptive or misleading practices,” such as “those suspected to scam people out of money or personal information, and otherwise do not involve a rights holder’s intellectual property.”

Meta has also modified its takedown request feature, changing the “Requests” tab to “Drafts,” which now includes sub-tabs per violation type: “Copyright, Counterfeit, Impersonation and Trademark.” 

To simplify the reporting experience, the “Reports” tab now includes the ability to search via email report IDs, keywords, trademark names and report owner names.

Despite Meta’s own copyright battles with IP holders, the company’s Brand Rights Protection platform now includes AI image matching. Using reference images of a brand’s products, the feature is able to detect possible violations across Facebook and Instagram in regards to online shopping violations.