Hulu Ad Prices Eroding At Double-Digit Rates

As Disney takes control of subscription video-on-demand service Hulu, the services advertising rates appear to be languishing, according to a Research Intelligencer analysis of CPM data from SQAD’s MediaCosts database.

Hulu’s ad rates, which had been averaging about $49 for most of 2018, began eroding in the third quarter and ...

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