Car Buyers Who See Smart Vehicle Tech As 'Must Have' Balk On Costs: GfK

Of the car buyers who want smart auto technologies in their next car, there are limits on how much they want to pay for them, according to a new study.

While 49% of intended car buyers consider active safety tech a “must have” in their next car, 19% would pay up to $500 for the feature, according to the study by GfK.

Fewer than 9% of intended car buyers would pay $2,500 or more for any smart feature.

For connected vehicles, 40% would pay up to $500 and a third (33%) would pay up to that amount for infotainment systems, according to the study, comprising interviews with 1,000 intended buyers.

A quarter ($25%) of those who consider it a must have would pay up to $500 for an autonomous vehicle, and 30% would pay up to $500 for an electric vehicle.

1 comment about "Car Buyers Who See Smart Vehicle Tech As 'Must Have' Balk On Costs: GfK".
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  1. R MARK REASBECK from www.USAonly.US , May 28, 2019 at 10:26 p.m.

    "A quarter ($25%) of those who consider it a must have would pay up to $500 for an autonomous vehicle, and 30% would pay up to $500 for an electric vehicle."

    That is freaking hilarious. ( Thanx for clarifying what a "quarter " is and with a dollar sign)  A Whole $500 for a self driving car?   NO ONE has ever listed a price for this nonsense.  Volvo stated that they needed the equivilent of 9-15 laptops, plus radar, cameras, sensors, and the connectivity.  Yep, got a little change coming back for thoise 5 Bennies.

    D.B.A folks, gonna keep saying it   Dead Before Arrival.

    My best guess has been $17,000 to $22,000 per car for Auto-tonomous.
    DBA

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