• by Karlene Lukovitz , June 6, 2019

Chart-topping singer/songwriter Ed Sheeran — a self-declared lifelong Heinz Ketchup lover who has the Heinz logo tattooed on his arm — has teamed with the brand to create limited-edition “Edchup” bottles.

In addition to replacing “Ketchup” with “Edchup,” the label of the bottles features a Sheeran-inspired emoji.

The special bottles, which can be purchased for $5 (plus $2.50 shipping) on HeinzEdchup.com while supplies last, were announced on Instagram in time for National Ketchup Day (June 5).

Sheeran’s devotion to the ketchup is far from news to his fans: Fully a third of @Heinz Instagram posters mention or tag Sheeran, according to Heinz.

If you’re thinking that Sheeran couldn’t be a more perfect brand rep, here’s the capper: He had actually written an ad script for the ketchup brand, which he shared with Heinz.