Fiat Chrysler Automobiles is one of the lead sponsors of the Motor City Pride festival and parade.
The event, June 8 and 9, is the largest celebrating lesbian, gay, bisexual, transgender and questioning (LGBTQ) culture in Michigan. Other corporate sponsors include Delta Airlines, Ford Motor Co., General Motors, Ally Bank, Quicken Loans, Domino’s Pizza, General Electric, Miller Lite and Kroger grocery stores.
Besides Motor City Pride, Delta is the official airline and sponsor of six other festivals throughout North America during Pride Month, including: Utah Pride Festival in Salt Lake City; LA Pride; NYC Pride; Seattle PrideFest; Twin Cities Pride in Minneapolis; and The 519’s Green Space Festival at Toronto Pride.
In Detroit, a specially wrapped 2019 Fiat 124 Spider, the brand's Italian-designed roadster, will serve as the grand marshal vehicle of the Motor City Pride parade, accompanied by additional 2019 Fiat 124 Spider and a specially wrapped new 2019 Fiat 500X.
As a key sponsor of the festival and the lead sponsor of the parade, FCA is showing its longstanding commitment to LGBTQ employees, communities, customers and issues, says Alisa Nagle, head of human resources, FCA – North America.
The power behind the sponsorship of Motor City Pride is the company's LGBTQ business resource group, the Gay and Lesbian Alliance (GALA).
GALA is one of seven business resource groups at FCA US representing a range of affinity communities: African-American, Hispanic, Asian, LGBTQ, veterans, Native Americans and women.
FCA US and the Fiat brand's support of Motor City Pride was part of a week-long celebration of Pride Week at the company, which also included a visit to its Auburn Hills, Mich. facility by Michigan Attorney General Dana Nessel.