Over a third of Money's print magazine subscribers will now get Kiplinger’s Personal Finance every month, beginning with the August issue.
Kiplinger has acquired the direct-to-publisher (DTP) subscription file from Money magazine (about 400,000 subscribers), the publication that Meredith Corp. recently decided would no longer have a print publication after its current June/July issue.
However, some of those DTP subscribers are already subscribed to Kiplinger’s Personal Finance, so the net new subscribers for Kiplinger will be roughly 320,000, according to Denise Elliott, CEO of Kiplinger.
The deal brings Kiplinger’s subscription base to 920,000. Meredith will continue to own and operate the digital Money brand.
Elliott said this deal brings "new advertising opportunities” for the Kiplinger’sbrand, which claims is now the only personal finance magazine in the U.S.
“We look forward to serving these high-quality and actively engaged, former Money readers,” stated Elliott.
Meredith acquired the Money brand in 2018, when it bought Time Inc. and most of its titles. Meredith will focus on the redesign of Money.com, which will soon go live.
Kiplinger also publishes the weekly Kiplinger Letter, the biweekly Kiplinger Tax Letter, the monthly Kiplinger’s Retirement Report and the monthly Kiplinger’s Investing for Income.
Kiplinger.com reaches four million unique visitors and more than 30 million page views monthly, according to the company.
Kiplinger is owned by parent Dennis Publishing Group.