Commentary
A Proposal To Change TV's Upfront For The Better
- by Ed Papazian , June 18, 2019
Is there a way for brands to break free of the restrictive effects
of corporate upfront time-buying, with its emphasis on garnering the lowest overall CPMs, even at the cost of disregarding the mindset and demographic targeting needs of the brands?
Likewise, is there a way for the time sellers …
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