Shopkick, maker of the location-based, pioneering shopping rewards app, was acquired by computer vision and analytics company Trax.
In 2014, Shopkick was sold to SK Planet, a part of SK Telecom, for $200 million in a cash deal.
The Shopkick mobile app was early in location targeting at retail, initially using sound signals to interact with smartphones as shoppers entered a store. Over time, the shopping app evolved to offer online content, videos, engagement with products and online and offline purchases.
“Shopkick's unique direct access to customers, first-party database on consumer in-store actions, omnichannel insights and access to a broader ecosystem of retailers and brands made this a strategic fit for Trax," stated Joel Bar-El, CEO and co-founder of Trax.
Shopkick works with brands including Coty, GE, Georgia-Pacific, Kellogg’s, Lego, TJ Maxx and Unilever.
The shopping app company is expected to operate independently under the Trax brand.