Havaianas Wants You To 'Step Into Summer'

Havaianas is working with creative shop TBD to launch the sandal brand's first large-scale outdoor activation stateside on the boardwalk in Venice Beach, California.

The "Step into Summer" U.S. extension broadens the global "Let's Summer" campaign through an interactive offline-online experience.

Developed with artist Buff Monster, a 100-foot long rubber runway incorporates Google Vision AI to recognize Havaianas pattern designs and take visitors to a digital place where they can purchase said designs at StepIntoSummer.com.

The site also provides a curated style guide with fashion tips by celebrity stylist Tara Swennen.

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