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Marketing Growth Hits 0% As Brexit Fears Take Their Toll

  • The Drum, Wednesday, July 17, 2019 8:22 AM
The IPA Bellwether Report for Q2 2019 shows overall marketing growth grinding to 0%. A lack of certainty around Brexit is being blamed. The Drum points out, however, that internet and "main media" advertising are increasing, albeit at around half the rate of the same period last year, but are being counterbalanced by declines in sales promotions, PR and direct marketing.

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