'Time' Moon Landing Anniversary Issue Features Jimmy Dean Cover Ad, VR App

Time

magazine’s latest issue looks at how the space race has changed since the landing on the moon 50 years ago. It also features an ad on the cover from sausage company Jimmy Dean.

Jimmy Dean is celebrating 50 years this year, too. The company was founded in 1969, the same year Apollo 11 landed on the moon.

Jimmy Dean is also the sponsor of Time's new augmented reality and virtual reality app, which launched this week to coincide with the publisher’s efforts around the moon-landing anniversary.

Called “Time Immersive," the app showcases new AR and VR projects from Time

According to the New York Post, previous Time owner Time Inc. rarely ran ads on the cover of the magazine — though brands like Pfizer Canada and Verizon Wireless have sponsored ads and cover wraps in the magazine in the past.

Intel was a sponsor of Time’s June 2018 special issue “The Drone," according to the NYP.

Time Inc. was sold to Meredith in 2018, and Time was bought by billionaire tech exec Marc Benioff and his wife Lynne at the end of last year.

The cover package of the July 29 issue (on newsstands today) is editorially produced with a "Brought to you by Jimmy Dean" on the front cover flap. Inside is a blurb about the Time Immersive app and its first activation, Landing on the Moon. It also calls out Jimmy Dean's 50 years of sausage-making.

"Landing on the Moon" allows viewers to experience "a scientifically and historically accurate cinematic recreation" of the Apollo 11 landing in 3D, from a user's table top, according to Time.

The simulation is the result of Time’s partnership with the Smithsonian’s National Air and Space Museum and research by Industrial Light and Magic CCO John Knoll.

The cover line of the latest Time magazine issue reads “The Next Space Race." The illustration of astronauts reaching for the moon is an homage to the Dec. 6, 1968 Time cover

Written by Time editor-at-large and veteran space reporter Jeffrey Kluger, the feature story contains interviews with SpaceX’s Elon Musk and other big players in the space race.

“Driving the new space race is a potent mix of economic, technological and geopolitical imperatives,” Kluger writes.

Time created a weekly space newsletter earlier this month. Written by Kluger, it analyzes space exploration, spaceflight and the aerospace business.

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