North American Wearables Market Grows 33%

Wrist-worn wearable devices remain hot.

The wearable band market in North America reached $2 billion in the second quarter, according to new data from Canalys.

Thanks to the popularity of smartwatches, shipments of the wearables increased 38% to 8 million units in the quarter.

The North American market leads. More than 60% of Apple’s 5 million global Watch shipments were in North America.

Fitbit followed with shipments increasing 18%, primarily by sending more basic bands into the channel, though it failed to ship as many smartwatches as in the same quarter last year, according to Canalys.

Samsung shipments grew a whopping 121%, but accounted for 11% market share, compared to Apple’s 38% and Fitbit’s 24%.

Garmin followed at 7% market share and Fossil Group at 4%.

An earlier study by Strategy Analytics also found Apple with a strong leading position in wrist wearables. IDC has projected that overall shipments of wearables will reach 223 million devices this year.

1 comment about "North American Wearables Market Grows 33%".
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  1. R MARK REASBECK from www.USAonly.US , August 17, 2019 at 9:56 a.m.

    Picture tells it all,  Phone in one hand, looking at "Smart" watch.  No time for LIFE.

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