HBO and Wieden + Kennedy NY have unveiled a new project that highlights the continuing inequalities that women face.
The companies collaborated with artist Jeanne Detallante to create a modern set of illustrations based on popular cartoons from a century ago. They showcase the injustices and discrimination — like unequal pay and body shaming — faced by female characters in several HBO series, including “Insecure,” “Westworld” and “Girls.”
According to the agency, the aim is to “demonstrate the persistence and evolution of these issues women face in real life, the intersectionality of modern feminism, and the role that storytelling plays in the continued fight for women’s equality.”
HBO is partnering with female-founded companies The Wing and Man Repeller to help amplify that message.
New York-based Man Repeller will be hosting a gallery-style event to showcase the art, while women’s networking organization The Wing will give out posters, notebooks, tote bags and stickers with the featured illustrations on them starting Aug. 26 at six of its locations: Los Angeles, San Francisco, Washington, D.C., Boston, Chicago and New York.
The campaign is the latest installment of HBO’s #BecauseOfHer initiative, an effort that kicked off earlier this year with various activations, including The Inspiration Room for Women’s History Month and Mother’s Day cards featuring some of HBO’s notable female characters.