SalonBiz Software, a provider of management software for salons and spas, has launched a suite of tools that can help users conduct email campaigns.
The new product, Communications Suite, offers several automated features, including email marketing, appointment reminders, confirmations, automated reviews and guest feedback, the company says.
Salons can create branded emails with drag-and-drop templates and track results with analytical reporting, the company says.
In addition, email and text reminders and confirmation can increase frequency of visits by reducing no-shows.
The objective is to help salons and spas “maximize their connection with clients in the age of real-time communication," while saving time, states Louie Lago, President of SalonBiz.
The company notes that salons must maintain high standards of service and mobile communication with a flexible workforce.
Founded in 1994, SalonBiz offers a suite that facilitates inventory management, appointment booking, business benchmarks, reporting, multi-location management, communications, eCommerce, online booking and gift cards, product recommendations, prebooking, and mobile applications, for salons and spas.