Ad Industry Perception Turns Negative For First Time Since 2012
- by Joe Mandese @mp_joemandese, September 18, 2019
Perception of the ad industry among U.S. consumers has gone negative for the first time in seven years. Not since 2012, when the "net positive" perception of the ad industry was a negative 4, has the ad industry's goodwill been below water.
The data is a Research Intelligencer ...
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
