'New York' To Launch Production Company, Signs With WME

As it gears up to develop more of its journalism into content fit for a variety of platforms, New York magazine has signed with the WME agency and will also launch a TV and film production initiative, The Hollywood Reporter says.

Working with WME, New York will look to adapt its content across mediums like film, scripted and non-scripted television, podcasts and live events.

The magazine has published stories that have inspired movies and TV shows, such as “Hustlers,” “Bad Education” and “The Loudest Voice,” The Hollywood Reporter notes.

In addition to its work with WME, New York Media will use its new production initiative to further mine the possibilities of its journalism for film and TV. New York stories “The Stolen Kids of Sarah Lawrence” and “Who Killed Tulum?” are currently being adapted.

Consulting producer Scoop Wasserstein, brother of New York Media CEO Pam Wasserstein, will head the initiative.

According to THRNew York and its five verticals publish 100 stories collectively daily and have more than 100 million monthly readers.

Earlier this year, The Atlantic signed a first-look deal with Anonymous Content to develop its journalism into new formats.

Atlantic president Bob Cohn told Variety at the time that about a dozen potential projects had been identified as of May. The Atlantic also has its own production arm, Atlantic Studios, which is producing its first feature-length documentary.

In July, the company tapped Linzee Troubh as its first development director for TV and film. Troubh was tasked with overseeing the development of scripted and unscripted content, including films, documentaries, television shows and podcasts from The Atlantic’s current output and archives.

Adrienne LaFrance, executive editor of The Atlantic, stated at the time of Troubh’s hire: “The Atlantic already tells some of the most compelling, cinematic stories in the world, and Linzee’s arrival represents an opportunity to more aggressively and strategically bring those stories to Hollywood.”

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