250ok, provider of an email analytics and deliverability platform, has integrated with Google Postmaster Tools, enabling users to analyze their Gmail performance data, the company announced on Tuesday.
The integration, which gathers Google postmaster data from IP addresses and domains, allows users to view all Gmail deliverability signals in one report, the company claims.
Up to four months of Gmail performance data can be backfiled into 250ok and accessed via a reporting interface and Api, it adds.
In addition, users can soon create custom dashboard widgets, reports and alerting based on Gmail performance
The integration is now available to 250ok customers as part of the firm’s suite of SaaS deliverability tools. It follows the addition of Validation -- a reporting service to help marketers with email deliverability -- to the suite.
250ok says it will add features to its API by the end of the year.
The company contends that Postmaster Tools has lacked the reporting flexibility to integrate data into deliverability solutions.
“Every sender wanted this feature since Google first introduced Postmaster Tools,” states Alex Griffis, senior vice president of product at 250ok. “Before now, it was very challenging to monitor Gmail performance across multiple IP addresses and domains.”