Vizeum, part of Dentsu Aegis Network, has been appointed global media agency of record Groupe SEB, a France-based maker of small appliances.
The new client’s brands include Krups All-Clad Cookware, Moulinex, Rowenta, Tefal and WMF Group.
Vizeum’s scope of work includes digital and offline media as well as consumer experience, CRM and E-Retail across multiple international markets, including the Americas and markets in Europe and Asia.
Guillaume Planet, VP Media & Digital Marketing, Groupe SEB said: “We are at a turn when it comes to the client-agency relationship and our model for collaboration. In the Vizeum offer we found our values, and at the same time the expertise we needed--a team behind our core challenge of placing the consumer experience as a key driver for growth.”
Word of the assignment follows SEB’s latest acquisition last month of Krampouz, a French company that designs, produces and markets crepe makers, waffle makers, planchas and grills for professionals and consumers.