• by Ray Schultz , October 14, 2019

North Star HQ is offering a LinkedIn lead-generation tool for B2B marketers.

That product, Lead Pilots, is cloud-based software that allows brands to automated their LinkedIn outreach campaigns.

In addition, it provides firms with standardized methods to generate and track leads and demos booked, the company says.

North Star HQ is pitching the LinkedIn tool. It claims that cold email campaigns pull a response rate of less than 1% and have GDPR compliance issues, but does not source this stat.

The company says Lead Pilots is GDPR-compliant.

In addition, it says that it has conducted research with the University of Denver's Consumer Insights and Business Innovation program. The findings show that technology companies seriously underestimate their marketing needs.