Dollar General Foundation, Ad Council Launch Bilingual Diploma Push

The Dollar General Literacy Foundation and the Ad Council are encouraging 34 million adults without a high school diploma to pursue their degree in a new public service ad campaign. 

The campaign showcases stories of adults who have taken the step to finish their education.
The new PSAs were produced pro bono by advertising agency NGL Collective and are available in English and Spanish.

The new creative work follows the journeys of three students — Jessica, Santiago and Yeni — by showing how their network of family, friends, teachers and mentors provided the extra support and motivation they needed to complete their degrees, underscoring the fact that no one gets a diploma alone.  



The PSAs end by directing viewers to sign up for free adult education classes at Spanish language ads will also inform students who speak English as a second language that classes and tests can be offered in their native tongue.

“Often one of the greatest challenges facing adults who are considering finishing their diploma is simply knowing where to go for support and having the courage to take that first step,” explains Denine Torr, executive director, Dollar General Literacy Foundation. “By celebrating real success stories of individuals who achieved their goals while juggling family, work and other adult responsibilities, we hope to inspire others to complete their high school education, pursue their dreams and create a new narrative for themselves and their family.”



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