OutboundEngine, a marketing SaaS provider, has expanded the reach of its automated platform for startups from 87 to 356 business categories, including fitness, beauty and spas, events and entertainment, travel and tourism, pet services, and food and beverage.
The OutboundEngine suite includes customized email newsletters, paid advertising on Facebook and Instagram, a reviews management tool, and a mobile app that scores leads and helps brands follow up, the company says.
The goal is to help businesses “realize marketing returns without compromising quality, requiring massive budgets, having years of marketing expertise, or spending their precious time on learning,” states Marc Pickren, CEO at OutboundEngine.
The company points to stats that show poor marketing kills 14% of startups.
In a related development, OutboundEngine also plans to launch a national ad campaign on TV and the web. It will compare its services to other available tools.