The Rise And Fall Of TV Ad Value, According To Google
- by Joe Mandese @mp_joemandese, November 22, 2019
While
the supply of TV gross ratings points has declined 31% (among adults 18-49), the cost of TV advertising time rose 43% for broadcast and 45% for cable TV over a five-year period from 2013 to 2018,
according to an analysis published today by Google.
The analysis was part of …
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