Skoda's Bumbling Will & Chuck Cops Can't Get In Gear
- by Larissa Faw , December 16, 2019
Volkswagen nameplate Skoda is showcasing automatic setting features, like mirror-angle memory and seat positioning, with a campaign that introduces "Will"
and "Chuck," two bumbling, yet enthusiastic, Los Angeles police officers.
The creative, developed with agency Rosapark, opens with both cops eagerly jumping into their patrol vehicle to embark on their first van chase before being unable to depart because the driver's seat is not adjusted properly.
The campaign launches today on social media with the hashtag #WillEtChuck. In parallel, Rosapark worked with Google to create a new tool on Google Street View which allows online users to chase the van Will and Chuck are pursuing for the chance to win a trip to Los Angeles.
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