Super Ad Costs Continue To Surge Despite Increasing Clutter, Ratings Slippage
- by Joe Mandese @mp_joemandese, January 2, 2020
If estimates for Fox's sales for units in its coverage of Super Bowl XIV next month hold up, it will represent a 15% increase over last year's ad sales for the Big Game, and an 88% jump from 2010, according to estimates released today by competitive ad tracker Kantar.
The …
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