USIM is continuing its new business streak early in the new year, landing TV, broadband and telecommunications provider Sparklight’s media services account.
Phoenix-based Sparklight, formerly Cable One, serves more than 900,000 residential and business customers in 21 states.
The Sparklight business will be managed out of USIM’s Irvine and Los Angeles offices.
The previous agency was Phoenix-based LaneTerralever. Billings were not disclosed.