Global commerce platform Groupon has selected Omnicom’s TBWA\Chiat\Day New York as its creative agency of record, the companies confirmed today.
Groupon previously worked with O'Keefe Reinhard & Paul.
TBWA\Chiat\Day New York will work with Groupon to develop a new global brand position and campaign that will launch in the first half of the year. "As we’re evolving our product and business, we’re excited to partner with TBWA to bring our value proposition to life in a way that creates a deeper connection with our customers and merchants,” stated Groupon’s Chief Marketing Officer Craig Rowley.
“TBWA’s proven track record of executing alongside some of the world’s largest brands––plus the number of exciting ideas they brought to the table––made them the right choice to help us create a narrative that drives more people to Groupon.”
The agency works with blue chip brands like Adidas, Apple, Hilton and Nissan.