Mine, an Israeli startup that allows consumers to own and control their own data, has launched in the UK and is planning to enter the U.S. market next, according to media reports.
Founded last year, Mine offers consumers “a real choice about who gets to keep their data and how it’s used,” states Gal Ringel, co-founder and CEO of Mine, who is relocating to the UK
Ringel says, “we are kick-starting the future of data ownership.” The company had raised €2.7 million in seed funding in 2018. That round was backed by Battery Ventures and Saban Ventures.
According to reports, Mine uses algorithms to uncover digital traces in consumers’ email inboxes. It helps users exercise the right to be forgotten under the GDPR by sending a reclaim request asking each firm to delete the user’s data.
The firm says it does not collect personal data or email content.
EU-Startups reports that Mine has analyzed four million digital services to date to determine which data is being stored on individuals.
Ringel told Silicon Canals that the company expects to launch in the U.S. in mid-2020 and that it anticipates another funding round sometime this year.
The company now has 11 people on staff.