Jeep Returns As X Games Sponsor

Jeep will mark 17 years as the exclusive automotive sponsor of X Games Aspen with a themed TV spot.

The 30-second “Holy Jeep” broadcast spot, from Chicago-based agency High Dive, features the 2020 Jeep Wrangler Rubicon Edition and the 2020 Jeep Gladiator Rubicon Edition. It will debut on television during ESPN’s coverage of the X Games.

New this year, the first "Jeep Presents: X Games Aspen Best in Snow" award (determined by X Games panel) will be awarded to one X Games athlete.  The winner will receive a Jeep Golden Grille X Games Award noting the honor and be featured on Jeep social media.

X Games Aspen will take place Jan. 23 to 26 at Buttermilk Mountain at Aspen Snowmass.



Jeep brand activations on-site include the Jeep Immersive Dome Experience, where consumers can sit in Jeep Wrangler-branded heated seats while watching a film showing a heart-pounding Jeep Wrangler drive off-road in the snowy mountains.

At the Jeep Adventure Custom Keychain Experience, consumers who register on-site will receive a custom engraved Jeep brand keychain at the Jeep Activation Hut.

They can also participate in the walk-around experience, where a Jeep brand product specialist will take them for an official product tour of the Jeep Wrangler Rubicon and Jeep Gladiator Rubicon models.

Fans who are offsite can follow Jeep brand’s Facebook, Instagram and Twitter channels for behind-the-scenes postings throughout the event.

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