The voice of Amazon’s Alexa is changing.
A new
feature called Brand Voice can be used to create a unique voice that represents a brand’s persona.
The customized voice feature can be created with the Amazon Polly team of
artificial intelligence research scientists and linguistics. Amazon Polly is a cloud service of Amazon Web Services that converts text to lifelike speech.
The team has been working with
Kentucky Fried Chicken Canada and National Australia Bank to create unique Brand Voices.
The KFC voice sports a Southern U.S. accent for Colonel Sanders.
“We are one of the first brands to
adopt the Amazon Polly enhanced text-to-speech voice technology to create a seamless and distinctively KFC re-ordering experience for our fans.” stated Jason Cassidy, marketing director, KFC
Canada. “The Colonel was passionate about his fried chicken and this new skill makes re-ordering KFC menu items easier than ever.”
Marketers just got a new customized voice option
for brands.