Apple Watch Outsells Entire Swiss Watch Industry

The Apple Watch outsold the entire Swiss watch industry by a wide margin last year, according to Strategy Analytics.

Apple shipped 31 million units worldwide in 2019, compared to 21 million for all Switch watch brands, according to the report.

Apple watch shipments grew 36% from the previous year, while shipments by the Swiss watch industry dropped 13%.

“Analog wristwatches remain popular among older consumers, but younger buyers are tipping toward smartwatches and computerized wristwear,” stated Neil Mawston, executive director at Strategy Analytics.

2 comments about "Apple Watch Outsells Entire Swiss Watch Industry".
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  1. Emmanuel Chibuikem from the vine pro, February 27, 2020 at 2:17 a.m.

    This is not utterly surprising, I mean the world is going digital.

  2. Chuck Martin from Chuck Martin replied, February 27, 2020 at 10:31 a.m.

    True, but the Swiss also have smartwatches.

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