Burberry introduced a new augmented reality shopping tool to be used through Google Search.
Consumers can use the AR tool to see Burberry products virtually in the environment around them, much like companies like Wayfair and Ikea facilitate AR shopping.
By using Google Search to find Burberry items, consumers can see AR versions of products that can be scaled against other real-life objects.
“The inspiration phase of the decision to purchase is becoming increasingly important for luxury consumers,” states the Burberry announcement.
The AR feature is available in the U.S. and U.K., with plans for a global rollout over coming months.