"Fun-Flavored" Vaping Exposed For Its Danger In New Campaign

The Canadian Lung Association, Heart & Stroke Foundation and Publicis Canada launched a new campaign earlier this month called “The Flavored Vapes Hook Kids,” which highlights how the vaping industry uses flavors to attract young people to products that contain nicotine.

The campaign is designed to raise awareness about the negative effects that flavored vaping products have on young people.  A video anchoring the campaign explores the dangerous appeal vape products have on kids and how the “fun-flavored” habit has lured kids into thinking it is acceptable and harmless.

The anti-vape campaign takes a satirical approach to bring attention to a serious issue.



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