Commentary

Toyota Taps AI To Predict Human Decision Making

Toyota wants to figure out how to help people perform better.

A new initiative to develop artificial intelligence tools is being launched by the Toyota Research Institute (TRI).

The initiative, Machine-Assisted Cognition (MAC), is intended to create and demonstrate AI tools that can understand and predict human behavior in the context of decision-making.

“A key pillar of TRI’s charter is to explore ‘what’s next’ for Toyota, and MAC is another way TRI can apply its AI expertise to help humans perform better,” states Eric Krotkov, TRI’s chief science officer. “Our vision is to create a human amplification system for Toyota where people and machines work together synergistically to make better predictions, forecasts and business decisions, and do so more quickly.”

TRI hired Franziska Bell,  former head of platform data science at Uber, to manage the program.

Maybe the system will be able to advise Toyota on what to do with its future self-driving car ambitions.

1 comment about "Toyota Taps AI To Predict Human Decision Making".
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  1. R MARK REASBECK from www.USAonly.US , March 25, 2020 at 11:18 p.m.

    Hey , I'm all in here.  If you can get to the point to "understand and predict" women's behavior .............sign me up!!!

    ALSO it's interesting that the self driving reference is no long a specific date, but now reduced to "ambitions".  An ambitious undertaking now headed to the undertaker

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About the Author

Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.